It’s movie review time. I really should include a weekly section for movie reviews since I see at least one matinee each week. This week’s movie was ‘The Minority Report’. I’m sure many of you have seen great reviews from the critics about this movie. Roger Ebert said it was, “…a triumph.” Roger, I beg to differ. It was good but it wasn’t all that! Besides, I don’t want to focus on the story. I will focus on something much more poignant. The advertising! There were some cool special effects in the movie. Some of the effects included 3-D videos and cars that went vertical up the sides of buildings. There were also cool flying machines. All of those things are well and good but my favorite thing was the talking cereal box!
The amount of advertising in the movie simply boggles the mind. Just from what I remember, I saw ads for Lexus, Pepsi, Gap, Nokia and Timex (?). Believe me, there were many more sponsors than that. Think about it, you walk into a mall, get a retina scan and there is a multi-media ad personalized just for you! How fucked up is that? I love it! The cereal box was the best. Tom Cruise had just poured some cereal into a bowl and the characters on the box starts dancing and singing just like a commercial. How utterly annoying! Spielberg hit the nail on the head for overwhelming us with advertising in this movie of the not too distant future. I don’t know about the pre-crime future that the movie focuses on but I think he nailed the advertising part.

